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Privacy Policy

Effective date: July 28, 2026 · Publisher: Happy Forge Labs

This policy covers the Happy Forge Labs website (happyforgelabs.com) and our mobile games, including Carrycade, Clamber, Coalesce, and Smelt, and future titles we release under Happy Forge Labs, collectively “our apps.”

The short version

Our games are single-player and playable offline. You don't need an account, and we don't run servers or collect your personal information ourselves. Your game progress stays on your device. The only data collection happens through optional third-party services: advertising, in-app purchases, and (on the website) an email newsletter, and only when those are active, as described below. We do not sell your personal information.

1. Game data stored on your device

Progress, scores, unlocks, settings, and the “Remove Ads” purchase flag are saved locally on your device (Android local storage). This data is never sent to us and is removed when you uninstall the app or clear its data. Our games have no login, no user profiles, and no Happy Forge backend; we cannot see your gameplay.

2. Third-party services in our games (only when enabled)

Depending on the build and the features you use, these Google/partner services may process data under their own privacy policies:

  • Advertisements (Unity LevelPlay and its mediated ad networks). If ads are enabled, the ad SDK and its mediated networks (e.g. Unity Ads, AppLovin) may collect a device advertising ID, device identifiers, coarse location derived from IP address, and ad-interaction data to serve and measure ads: capped interstitials at natural breaks, and optional, opt-in rewarded ads you choose to watch for in-game benefits. Ads are configured as non-child-directed (general audience). You can reset or delete your advertising ID in Android Settings → Privacy → Ads.
  • In-app purchases (Google Play Billing).Purchases such as “Remove Ads” are processed by Google Play. We do not receive or store your payment details, only a local flag that the purchase is owned. Remove Ads suppresses interstitial ads only; optional watch-to-earn rewarded ads remain available.
  • Google Play Games Services (optional, some titles).Where a game offers leaderboards or achievements and you sign in with Google Play Games, Google processes your Play Games profile and submitted scores under Google's privacy policy. Sign-in is optional; the game works fully without it.

3. The website & newsletter

If you subscribe to our mailing list at happyforgelabs.com, we collect your email address to send you launch news and updates. Emails are delivered through our email provider (Beehiiv), which processes your address on our behalf. Every email includes an unsubscribe link; unsubscribing removes you from the list. We don't share or sell the list.

4. Children

Our apps are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children. Ads are configured as non-child-directed.

5. Data retention & deletion

  • On-device game data: delete it by uninstalling the app or clearing its data in Android settings.
  • Ad / purchase / Play Games data: retained and deletable per the relevant provider's policy (links below).
  • Newsletter: unsubscribe via any email, or write to us and we'll remove your address.

6. Your choices

  • Reset/limit ad personalization: Android Settings → Privacy → Ads (advertising ID).
  • Buy Remove Ads to remove interstitial ads.
  • Play fully offline: with no network, no third-party data collection occurs.
  • Skip Play Games sign-in where offered; unsubscribe from the newsletter at any time.

7. Partner privacy policies

8. Changes

We may update this policy; we'll revise the effective date above and post the new version at the same URL.

9. Contact

Questions about this policy or your privacy? Email hello@happyforgelabs.com. For in-app support or to report a problem: support@happyforgelabs.com.